E-commerce specialized in discovery sales. It has five different thematic branches: decoration, kids, gourmet and fashion. The discovery model in Spain has been developed recently. It is based on a continuous catalogue renovation, with style and exclusivity at attractive prices. The discovery sale industry is expected to grow at an annual rate of above 20%.
The discovery sales model has had a very strong development in many countries, such as “One Kings Lane” in the USA and the UK, proving that there is a clear opportunity in continental Europe. Eshop is a reference in the sector, daily they upload more than 1,000 stylish products at an affordable price. Campaigns usually last for 5 to 7 days, renovating the 5,000 different products that they have in their branches.